Non-Degree / Dates: 17-28 July 2023
Design your web page and start entrepreneurship
Today, advertising money confidently started to move from paper media, radio, and TV to online. Business appreciates an ability to see the specific reports, what amount of people have seen ads, how many people reacted to them by clicking the link or making a purchase. Such control over advertising expenses never was proposed by traditional media.
Facebook, Instagram, Twitter, and other social networks show us billions of ads. By clicking them, a user usually is moved to a special web page, called a landing page. A goal of the landing page is conversion: it aims to convert the user into a subscriber, buyer, or consumer of a product or service.
In this course, the students will learn how to design a web landing-page that can be used for entrepreneurship. We will go over the whole design process, starting by identifying the business needs, value proposition, and users’ needs. We will model the potential users and define the best scenarios of usage of the page. We will cover the concepts of Information architecture, adaptive design, page layout design, and grids. We will also touch the behaviour change techniques that help to attract the users. The students will get systematic knowledge about using fonts and colours and at the end of the course will be informed about the most popular web development frameworks.
At the beginning of the course, the students will select topics of their own interest and develop their idea into a working solution. The resulting landing-page can suit business, entrepreneurship, or research-related goals.
Why this course?
TEACHER(S)
Vladimir Tomberg, PhD, Associate Professor of Interaction design and Senior Research Fellow in Tallinn University;
Darja Tokranova, UX/UI Designer at Trinidad Wiseman, Illustrator and Art enthusiast, CatsuTheCat.com business owner, IT specialist and Art & Graphic Design teacher.
Julia Paramonova, Doctoral candidate and junior researcher at Tallinn University School of Digital Technology. The research topic is value-sensitive design. Passionate about design methodologies. Assisting with Generative Design Research and Participatory design courses. 5+ years of expertise in IT and design.
Timetable
Classes take place each week from Monday to Friday. More detailed programme will be available asap.
Participants
The course is suitable for the students with very different levels of preparation, as experienced, as well as novices in web design. The basic knowledge of HTML language is welcomed but not required.
Credit points
Upon full participation and completion of course work students will be awarded 3 ECTS points and a certificate of completion.
Course fee
| Course fee | 300€ |
Covid-19 Restrictions
NB! When travelling to Estonia, the requirements established in Estonia must be followed. Read about them from kriis.ee website.
Please note that restrictions may change depending on the decision made by the Estonian Government. We highly recommend taking out insurance coverage.
Contact
Edgar Jilaviani, Georgia
Designing Web Landing-Page for Entrepreneurship #tss2021
