Every day from 10am to 3.15pm, followed by independent work from 4pm to 7pm.
The first day will be an intensive introductory lecture to crossmedia and transmedia storytelling. The lesson will explain the field terminology and will provide a number of examples to support the understanding of the young phenomena of producing media and creative content across platforms.
The second day will be divided in two parts.
In the morning participants will listen to a lecture about how to develop and produce engaging experiences across platforms. The lesson will discuss the concept of audience engagement and will introduce Henry Jenkins’ seven principles of transmedia storytelling.
The afternoon will take the form of a workshop where participants will start brainstorming on the development of an Alternate Reality Game (ARG) as the final outcome of the course.
During the third day participant will develop the narrative of the final ARG. The class will be divided in small groups dealing with different aspects of the production.
Day four will continue from day three. In the morning we will analyse the progress of the previous day to then continue on the production tasks.
The morning of the fifth day will be dedicated to the final tuning of the ARG followed by a general rehersal.
In the evening: The ARG will be played with Tallinn University Summer School’s participants (expected around 30 participants). The crossmedia production team will work as facilitators of the game helping the participants to go trough the tasks produced for the online and offline adventure.
Note: all course participant should expect an intensive but fun week ending on Friday late evening !
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